In the lecture, I learned more about the self-concept (how people feel about themselves). I found this topic really interesting and valuable. Self-concept plays an important role in consumer behaviour, as people want to buy things, which are going to make them feel and look good. According to Carl Rogers, self-concept has three components: self-image (how we see ourselves), self-esteem (the value we place upon ourselves) and the ideal self (the self we would like to be).
I will talk in more details about how social media affect self-concept. Nowadays most of us use many kinds of social media such as Instagram, Facebook, Twitter, etc. I mostly use Instagram, so I will use it as an example. This platform acts like it is real, but in fact it is not. People obviously share only the good things, such as selfies where they are satisfied with their look, etc. Why they would post something that would make them look worse, right? And that is the reason why some of us look up at “Instagram models”, which could be our ideal selves, and want to look like them. However, we probably do not know that behind that perfect selfie is apparently a perfect work in Photoshop, tons of make-up, the right filter, etc. That affects our self-esteem to lower values.
From my experience, I obviously do post only the better pictures of me, share the good moments that happen in my life, where my self esteem value is higher. My question is: how do others see me then? If they would know me based on the Instagram, they would probably see my ideal self. And this is the thing that all of us need to think about. We really should not be stressed and compare our lives with ideal posts on social media.
How does social media affect your self concept?
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